SEO for estate agents in Mallorca that wins exclusive listings and buyers
I improve your estate agency's rankings to attract owners who want to sell and international buyers searching in Mallorca — by area and property type — without depending on Idealista or paying for every lead.
In Mallorca, buyers come from all over the world and the property portal keeps your lead. If your website does not rank, you are working for Idealista, rather than yourself.
The problem is not the market. It is your visibility.
You are not winning exclusive listings
The owner searching for "sell my flat in Santa Catalina" or "sell villa in Andratx" lands on another estate agency's website. Exclusive listings are your margin, and they go to the agencies that appear in search.
You depend on property portals
Idealista, Fotocasa and Kyero bring you contacts, but they are shared, expensive and carry the portal's brand first. Your website should bring you direct leads of your own, and it does not.
International buyers do not see you
Most of the money in Mallorca searches in English and German ("property for sale Mallorca", "Immobilien Mallorca kaufen"). If your website is only in Spanish, those buyers end up at another agency.
Your website is a passive shop window
You have attractive listings, but nobody finds them. Without rankings by area and property type, your website does not attract business: it only reassures people already searching for you by name.
What I work on, specifically, for your estate agency.
The foundations that attract owners and buyers in Mallorca's property market.
Winning exclusive listings (sellers)
Ranking for "sell house/flat/villa in {zona}" and creating a lead magnet for owners (a selling guide or valuation). Winning exclusive listings is where your margin lies.
SEO by area and property type
Pages by area (Son Vida, Port d'Andratx, Santa Ponsa, Pollença, Palma…) and by type (villa, finca, penthouse, flat). Every combination is a search with its own intent.
International buyers (EN/DE)
Proper English and German versions for "property for sale Mallorca" or "Immobilien Mallorca", with hreflang. These are the island's highest-value buyers.
Authoritative content
Guides that attract international buyers during their research: buying in Mallorca as a foreigner, NIE, taxes, due diligence and areas. Trust for a high-value purchase.
Property video and content
My background is in audiovisual production: video tours and content for your properties that rank and sell. A villa sells better in a video than in six photos.
Your own website that converts
A fast website, property search and direct lead generation, so the asset belongs to you rather than the portal. Less commission, more control.
In Mallorca, people do not search for "estate agency": they search for "villa in Pollença" or "flat in Palma". Ranking by area and property type is what really brings in business.
I build rankings by premium area and property type.
Buyers in Mallorca search by specific location and property type. I work on the combinations with the most searches and the greatest value.
Son VidaPort d'AndratxDeiàPollençaSanta PonsaBendinatPalma city centrePortixolSóller
VillaFincaPenthouseFlatFrontlineNew buildInvestment
International market: each area and property type is also covered in English and German. German, British and Scandinavian buyers investing in Mallorca make the highest-value purchases, yet hardly any local estate agency attracts them effectively through SEO.
A two-million-euro villa does not sell with six photos. A good video ranks, builds trust and filters for serious buyers. I produce it myself.
Four stages. No shortcuts or empty promises.
Strategy and market
We discuss your estate agency: the areas you cover, your property types and who you want to attract (owners, domestic buyers or international buyers). That is where the plan starts.
Website, areas and lead generation
I refine your website to generate leads, create pages by area and property type, and set up your lead magnet for sellers (guide/valuation). The foundations that bring exclusive listings sooner.
International reach and content
English/German versions for overseas buyers, authoritative guides and property videos. Everything focused on attracting business and building trust.
Honest measurement
A monthly report on what matters: seller leads, valuation requests and enquiries from qualified buyers. Not impressions that never sign.
I do not measure visits: I measure leads — owners requesting valuations and buyers making contact — the things that actually lead to signing at the notary's office.
Why a consultant rather than another agency.
Direct contact
You speak to me, not a salesperson. I am the person who defines your strategy and accounts for the results.
Truly international
I know how German, British and Scandinavian buyers search, and prepare your website to attract them. Hardly any local estate agency handles this well.
An audiovisual background
I produce your property videos myself. One provider for SEO, your website and content, with a consistent approach.
No minimum contract term
Month by month. You stay because exclusive listings and buyers come in, not because a contract ties you down.
A fixed monthly fee. No minimum contract term.
We define it after a free initial diagnostic call, based on your areas, languages and starting point.
Areas + exclusive listings
Local SEO for your areas and property types, seller lead generation (valuation/guide) and a website that converts. To start generating your own leads.
Multiple areas + EN/DE + video
Everything above, plus a multilingual version for international buyers, authoritative content and property videos. To lead your market.
No minimum contract term. Work runs month by month and the first diagnostic call is free. One-off projects (a property video, a website or an audit) are quoted separately.
When it makes sense to work together.
It makes sense if
- You want to win exclusive listings and your own leads, rather than only paying property portals.
- You cover areas with demand and want to appear by area and property type.
- You are interested in international buyers (and do not yet attract them in their own language).
- You value direct contact and understanding what is being done and why.
It does not make sense if
- You want guaranteed results in a month (property SEO takes months).
- You want the cheapest option with no strategy behind it.
- You do not want to invest in content or your website's experience.
- You expect a guaranteed number 1 ranking: nobody honest promises that.
Hello, I am Rubén Romay.
I have been working in marketing and SEO in Mallorca for over 10 years, with a background in audiovisual production. For an estate agency, that combination is ideal: I build rankings by area and property type, prepare your website for international buyers and produce your property videos. Everything coordinated, with one consistent approach, and designed for the island's real market. I do it myself from start to finish, with no agency in between and no promise of number 1 in a month, because that does not exist.
What people ask me before hiring me.
How do I compete with Idealista or Fotocasa?
You do not compete head-on with the portal: you rank your website for searches where the portal does not dominate — attracting sellers ("sell villa in {zona}"), specific areas, international buyers in their own language and authoritative content. That way, you generate your own leads without paying for each one or sharing your brand.
Can SEO help win exclusive listings?
That is where the greatest value lies. Ranking for "sell my flat/house/villa in {zona}" and offering a valuation or selling guide turns owners into contacts. Winning exclusive listings through SEO is one of the most profitable things an estate agency can do.
Can you attract international buyers searching in English or German?
Yes, and in Mallorca that is where the highest-value purchases are. I prepare proper English and German versions (not machine translations) with hreflang, for "property for sale Mallorca", "villa Mallorca" or "Immobilien Mallorca kaufen".
How long does it take to see results?
The website and Google profile start moving within weeks. Solid rankings in competitive areas usually take between 4 and 8 months. In property, where a single transaction is high value, the return more than makes up for it.
Do you produce property videos?
Yes, my background is in audiovisual production. I can produce video tours of your properties and optimise them for your website, YouTube and social media. A high-value property sells much better through video.
How much does it cost, and is there a minimum contract term?
From 500 €/month for the lead generation plan and from 1.000 €/month for the international plan with video, with no minimum contract term: we work month by month. We agree the details after the first diagnostic call, which is free.
Shall we win your next exclusive listings?
The first call is a diagnostic conversation with no obligation. We leave with a clear plan — which areas to target first and in which language — and, if we are a good fit, a proposal.
SEO tailored to your industry
I tailor SEO to each type of business in Mallorca. Explore the other services: