SEO, AEO AND GEO FOR AI SEARCH
SEO, AEO and GEO: visibility when the answer is no longer just a list of links
I adapt content, architecture and brand signals for traditional search engines, direct answers and AI systems, while retaining the foundations that allow your website to be discovered and verified.
ONE STRATEGY, THREE WAYS TO BE FOUND
AEO and GEO extend SEO; they do not replace it
SEO works on visibility in organic results. AEO aims to make answers easy to extract and understand. GEO explores how to increase the likelihood that generative engines mention or use a source. In practice, they share a foundation: crawling, useful content, understandable entities, reputation and evidence.
Platforms and their interfaces change quickly, so I do not sell a trick to ‘fool’ an AI. I build assets that can be found, interpreted, checked and cited: pages with clear intent, precise answers, authorship, original data and coherent internal links.
An SEO foundation that can be retrieved
Without indexing, architecture and topic coverage, a website has fewer opportunities to appear in search engines or be used as a source.
Answers and entities
I define questions, concepts, people, services and relationships using explicit language, semantic structure and relevant structured data.
Verifiable authority
I strengthen authorship, methodology, references, original data and brand consistency. I avoid artificial signals that cannot stand up to scrutiny.
SCOPE OF WORK
What an SEO, AEO and GEO strategy includes
The work adapts to your starting point, but covers technical discovery, demand, content and signals that help both search engines and answer systems.
Visibility audit
Indexing, organic performance, queries, pages, entities and current presence in answers or rich results for priority questions.
Intent and question mapping
Grouping by problem and task, not just exact keyword. Transactional pages, guides, comparisons, definitions and support are separated.
Topic architecture
A pillar page, subtopics, a glossary where it adds value, and internal links. Every URL has its own purpose to avoid fragmented content.
Answer-focused editing
Direct definitions, tables or steps where they improve understanding, sufficient context, limitations, examples and sections answering related questions.
Entities and schema
Person, Organization, Service, Article, Breadcrumb and FAQ only where the visible content justifies them. Schema describes; it does not replace content.
Authority and distribution
Consistent profiles, mentions, collaborations, third-party sources and owned assets. Visibility beyond your website helps verify an entity.
DATA-INFORMED DECISIONS
The competitive opportunity lies in evidence, not repeated definitions
Many pages explain AEO and GEO with the same headlines, but offer little proof. A more defensible strategy documents methods, dates, sources, examples, decisions and results that can be verified without inventing case studies.
It is also necessary to distinguish an informational query from a commercial need. This page explains and offers the service; the guide to visibility in ChatGPT and Perplexity explores how to assess brand presence and sources in greater depth.
The work integrates with my SEO consultant service in Mallorca. I do not create a separate silo called ‘AI’ that duplicates existing pages; I update the architecture to cover new user tasks.
METHOD
How visibility in search engines and answer engines is developed
Define the query landscape
We select relevant problems, questions and decisions, including commercial, comparison and brand variations.
Audit sources and eligibility
We check which pages are indexed, which sources are cited in the relevant results and what information is missing or ambiguous.
Design architecture and briefs
We assign an intent to each URL, along with secondary questions, the evidence needed and links to the next step.
Create and improve assets
We publish clear, expert, usable content with authorship, dates, examples and coherent markup.
Observe and learn
We review Search Console, traffic, results, references and samples of answers to prioritise improvements, consolidation or new pages.
INVESTMENT AND FIT
How are SEO, AEO and GEO priced?
I do not treat them as three separate services. The scope depends on technical condition, the number of topics, markets and languages, the ability to produce evidence and the publishing pace. An initial audit can become a roadmap or ongoing support.
The priority is usually to fix indexing and architecture, optimise pages with demand and then expand coverage. Creating dozens of generic AI texts before resolving that foundation adds noise and a risk of actual cannibalisation.
FREQUENTLY ASKED QUESTIONS
Questions before getting started
What is the difference between SEO, AEO and GEO?
SEO improves organic visibility; AEO structures information for direct answers; GEO aims to increase presence and the likelihood of being cited in generative engines. They overlap and share foundations.
Is AEO just optimisation for featured snippets?
No. It includes clear answers, structure, entities and formats that different systems can interpret, not just a Google rich result.
Does GEO guarantee a presence in ChatGPT?
No. Answers vary and no service provider controls the model. The work improves the likelihood of discovery, verification and citation through genuine content and authority.
Do I need new pages for every question?
No. The decision depends on intent, depth and the SERP. Many questions belong on one strong page; others justify a separate URL.
Does schema help with visibility in AI?
Correct schema helps describe content and entities, but does not guarantee a mention. Visible content, reputation and sources remain essential.
How is GEO measured?
With a repeatable sample of queries, mentions and sources, referral traffic where it exists, organic performance and brand signals. Limitations are documented.
Can I generate all my content with AI?
AI helps with research and drafting, but publishing without judgement, experience or verification creates interchangeable content. The advantage lies in original knowledge and expert editing.
Does this replace my current SEO strategy?
No. It extends the strategy. Pages already capturing demand should be protected and improved before opening up new areas.
VISIBILITY THAT CAN BE VERIFIED
Let us adapt your SEO to the way answers are produced today
I will review your coverage, the relevant sources and the queries that matter to build an SEO, AEO and GEO roadmap without duplicating content.
Review my visibility