SEO for lawyers in Mallorca that fills your diary with cases
I position your firm for the searches your real clients make — by practice area and with intent to instruct a lawyer — including international clients searching in English or German. You speak to me, not a salesperson.
Someone searching for a lawyer is not comparing at leisure: they have a problem and want it resolved today. If you do not appear, they call the firm next door.
It is not bad luck. It is that you do not appear.
You do not show up for your specialism
You appear (if at all) for ‘lawyer Mallorca’, but not for ‘dismissal lawyer in Palma’ or ‘immigration lawyer’, which is what someone ready to instruct a lawyer searches for.
You depend on directories and platforms
Your cases arrive through portals that take their commission and keep their brand in front. Your website, which should be your best source of clients, brings nothing.
Your website does not inspire trust
The legal sector is YMYL: Google and clients expect to see demonstrated authority. An attractive but anonymous website does not convert.
Foreign clients cannot find you
Mallorca has an enormous market of residents and investors searching in English and German. If your website is only in Spanish, those clients go elsewhere.
The specific work I do for a law firm.
These are the foundations that genuinely drive client acquisition in the legal sector.
Pages by practice area
One strong page for each specialism (immigration, criminal law, employment, family, property…). ‘Inheritance lawyer’ and ‘dismissal lawyer’ are different searches, with different audiences.
Local SEO on the Palma map
I optimise your Google Business Profile, reviews and the consistency of your details to get into the map pack. In law, reviews carry as much weight as rankings.
E-E-A-T and a profile for each lawyer
A profile for each lawyer with their ICAIB membership number, practice areas, training and cases. Demonstrating experience, not just having it, is what drives legal search rankings.
Attracting clients in English and German
Proper language versions (not automatic translations) with hreflang for ‘lawyer in Palma’ or ‘Anwalt Erbrecht Mallorca’. International clients are the highest-value clients on the island.
Legal structured data
LegalService/Attorney schema markup, reviews and FAQs to help Google understand your firm, offices and practice areas.
Technical work and speed (WPO)
Architecture by practice area, internal linking, clean indexing and a fast mobile website. The foundation without which the rest does not perform.
When someone searches for ‘lawyer near me’ in Palma, you appear on the map with your reviews and a well-maintained profile. That is local legal SEO.
The niches that genuinely generate business in Mallorca.
These areas combine high demand with weak competition: they are where you will notice results first.
Immigration and residency
NIE, residency, nationality and arraigo residency applications. An enormous volume of searches, many in English and German, with little competition handling them well.
Property law for foreign buyers
Purchases and sales, due diligence, deposit agreements and ownership issues for people buying on the island without understanding the Spanish system.
Holiday rentals
Balearic tourism regulations are strict and changeable (capacity, licences, penalties). ‘Holiday rental lawyer Balearics’ is a valuable, recurring query.
Cross-border inheritance
Foreign nationals with assets in Mallorca, the European Succession Regulation and wills across jurisdictions. High value and very little good competing content.
I also work with criminal law, employment and dismissal, family law, accidents and compensation, commercial law and maritime matters. If people search for your practice area on the island, it can gain search visibility.
In such a sensitive sector, Google rewards those who demonstrate authority: cases, lawyer profiles and professional registration. Having it is not enough; you need to show it.
Four phases. No shortcuts or empty promises.
Strategy and profitability
First we discuss business: which areas bring you the best cases and which you want to fill. There is no point ranking for work you do not want to take on.
A data-led audit
I review your website, your actual local competition and searches with intent to instruct a lawyer in each practice area and language. You leave with a clear diagnosis.
Pages and content
I build specialist pages and content that demonstrates your authority, ensuring it is accurate and respects the professional code of conduct.
Authority and measurement
Mentions and reviews that build reputation, and a monthly report covering what matters: real enquiries and rankings that attract clients.
SEO only matters if cases come in. I do not focus on impressions: I look at real enquiries and the rankings that actually attract clients.
Why a consultant rather than another agency.
Direct contact
I am the one who audits, decides and reports back to you. No junior you get passed to, and no salesperson signing promises that are never delivered.
I know Mallorca and the sector
I know what foreign clients search for, which practice areas have potential here and where competition is weak. That does not come from a nationwide template.
I respect professional ethics
Advertising by lawyers is subject to limits in the professional code of conduct. I work on SEO without crossing lines that could compromise your professional registration.
No minimum contract
Month by month. You stay because you see cases coming in, not because a contract ties you in.
A fixed monthly fee. No minimum contract.
We define it after a free initial diagnostic call, based on your practice areas and starting point.
One practice area
One well-developed specialism (the one you most want to attract), local SEO and technical work. Ideal for getting started and validating results.
Multiple practice areas + multilingual
Several practice areas, an English/German version for international clients, E-E-A-T content and authority. For firms that want to dominate their niche.
No minimum contract. We work month by month, and the first diagnostic call is free. One-off work (an audit, a specialist landing page) is quoted separately.
When it makes sense to work together.
It makes sense if
- Your firm is established and you want to stop depending on directories and word of mouth.
- You want to attract clients for specific practice areas with intent to instruct a lawyer, not generic ‘visibility’.
- You are interested in international clients (immigration, property transactions, inheritance).
- You value direct contact and understanding what is being done and why.
It does not make sense if
- You want guaranteed results within a month (nobody honest promises that).
- You want the cheapest option without a strategy behind it.
- You cannot devote any time to validating the legal accuracy of the content.
- You expect to attract clients without looking after your reputation or reviews.
Hello, I am Rubén Romay.
I have spent more than 10 years working on SEO in Mallorca. My legal-sector work takes account of its two particular characteristics: Google treats it as sensitive content (YMYL) where trust must be demonstrated, and an enormous share of demand here is international. That is not solved with an ‘SEO for lawyers’ template: it takes knowledge of the territory. And I do it myself from start to finish, without a sales department and without promising number one in a month, because that does not exist.
What people ask me before hiring me.
Does SEO really work for a law firm?
Yes, better than in almost any sector, because legal searches are local and transactional: someone searching for ‘dismissal lawyer in Palma’ has the problem today. If you appear for those queries, cases come in without paying for every click.
How long before I notice results?
Technical improvements, your Google profile and new content make a noticeable difference within weeks. Solid organic rankings for competitive terms usually take between 4 and 8 months. Anyone promising first place within 30 days is selling empty promises.
Can you attract foreign clients searching in English or German?
That is precisely where most value lies in Mallorca. I prepare proper English and German versions (not automatic translations) with hreflang, aimed at immigration, property transactions, holiday rentals and inheritance.
Does SEO comply with the legal profession's code of conduct?
Yes, and I monitor this. Advertising by lawyers has limits (no unfair client solicitation, truthfulness and professional secrecy). I work on search visibility within those rules.
Who writes the legal content?
I handle the structure, SEO and draft; you or your team validate the legal accuracy before publication. This lets the content rank while also being accurate and demonstrating your real authority.
How much does it cost, and is there a minimum contract?
Between €400 and €900/month depending on practice areas, languages and starting point, with no minimum contract: we work month by month. We agree the details after the first diagnostic call, which is free.
Shall we talk about your law firm?
The first call is diagnostic, with no commitment. We leave with a clear plan — which practice areas to target and in what order — and, if we are a good fit, a proposal.
SEO tailored to your industry
I tailor SEO to each type of business in Mallorca. Explore the other services: