Notes on marketing, SEO and applied AI
What I learn while working with real brands, organised to be useful to you. No hype, no magic formulas, no course to sell you at the end. Just what works and what does not.
Four topics, the same approach.
S
SEO
Search engine optimisation, technical audits, local SEO in Mallorca and everything that is changing with generative AI.
View articles
MMarketing
Strategy, personal branding, content, trends and the reality of digital marketing for small and medium-sized businesses.
View articles
AAI
AI applied to real marketing: workflows with Make and n8n, LLM agents and automations that scale without sacrificing quality.
View articles
WWeb
Design, development, web performance optimisation and everything it takes for your website to look good and work well.
View articles
The latest
Latest articles.
LinkedIn SEO - A practical guide to optimising your LinkedIn profile, page and content, appearing in searches and measuring opportunities without algorithm tricks. 
How to Appear in ChatGPT and Perplexity - A guide to improving brand presence in ChatGPT and Perplexity through SEO, entity clarity, citable content, external sources and realistic measurement. 
How to Rank Your Website on Google for Free (Really, Without the Hype) - You can rank on Google for free: which free changes make a difference, plus a tool to preview your title and meta description on Google. 
What is a website for? Winning clients, if it is built well - What a website is really for: attracting clients, building trust and converting 24/7. When it is no use, whether it pays off, and a return… 
What Is the Marketing Mix? The 4 Ps Without the Fluff - What the marketing mix and the 4 Ps mean, with examples, their extension to 7 Ps and the mistake of focusing only on promotion. With… 
Marketing Objectives: How to Set Goals You Can Achieve (SMART) - How to set achievable marketing objectives using the SMART method: what each letter means, with examples. Includes an interactive SMART validator. 
Blog or Website? You Are Asking the Wrong Question - Blog or website: it is not “or”, it is usually “and”. The real difference, why a website with a blog makes sense, and an interactive… 
How to write a marketing plan on 1 page, not 40 - How to write a useful marketing plan: the parts that matter and how to keep it relevant. With a generator that creates your 1-page plan. 
What is inbound marketing? Attracting rather than chasing - What inbound marketing is, how it differs from outbound, its 4 stages and who it works for. With an interactive funnel. 
What is marketing for? Helping people choose you - What marketing is really for: getting people to know, trust and choose you. Its real functions, what it is not, and a tool matching objectives… 
What Is Email Marketing and Why Does It Still Lead on Returns? - What email marketing is, what it is for, what makes it work and the mistakes that send you to spam. With an interactive subject line… 
Pinterest SEO: How to Get Traffic, Not Just Likes - Pinterest is a visual search engine: how to get traffic from it, with a perfect-pin checklist. 
What Should I Build My Website With? WordPress, Wix and the Right Choice for You - WordPress, Wix or Shopify: which suits you, with an interactive recommendation tool. 
Digital Marketing Audit: Is Yours Working? - What a marketing audit is, how to do one yourself, and a scored self-assessment. 
A website for freelancers: what you really need (and what you do not) - What a self-employed professional's website needs — and what it does not — with an interactive builder and budget estimate. 
Do you need a website? Let me help you decide (without a sales pitch) - Decide honestly whether you need a website: when you do, when you do not, and a test for your situation. 
The Address Bar Padlock: What It Really Means - The padlock means an encrypted connection, not a trustworthy website. What it indicates and why Chrome removed it. 
What is SEO traffic (and why more is not always better) - What SEO traffic is, how to measure it and how to tell whether yours is high quality. With a checklist. 
What is the most important SEO factor? The honest answer - There is no magic SEO factor: the real hierarchy and a diagnostic tool to identify your priority. 
How much does a website cost in 2026? Real prices, no hype - Real website prices in 2026, without the hype, with a calculator to estimate yours. 
GEO - Four in ten commercial searches now start with an AI assistant. The complete guide to understanding GEO and appearing in ChatGPT, Perplexity and Gemini without…
Like what you are reading?
Let’s talk about your project.
If what you are reading resonates with you, I am the person putting it into practice for real brands in Mallorca and across Spain. An initial assessment by video call, free and without obligation.
Let’s talk