Video production in Mallorca with a marketing mindset
Corporate video, social media content, interviews, events. Agile, honest production for businesses that need video done well, not just "pretty video". Planned from strategy, not just from the camera.
A corporate video isn't measured in spectacular shots. It's measured by whether your customer understands what you do and why they should choose you.
Video that does a job, not video that just looks pretty.
90% of corporate videos in Mallorca are technically correct but strategically empty. A sky timelapse, drones, epic music, a generic voiceover. And in the end, your potential customer doesn't even know what you sell.
Before the camera, the strategy
What is this video for? Is it going on your website's homepage, Instagram Reels, a Meta Ads campaign, an event? Each format needs a different structure and length. If we don't define that first, you end up with a video that doesn't work anywhere.
The message leads. The aesthetics follow
First we sort out what you want to communicate and to whom. Then we decide how to shoot it. Aesthetics should serve the message, not the other way round. That's why the script is the most important phase (and the one almost nobody does well).
Agile production, not a monster project
You don't need a 10-person crew for an SME corporate video. I work alone or with specific collaborators when the project calls for it (sound engineer, drone, post-producer). The result: sensible budgets and short turnarounds.
Integration with your website and social media
Your video doesn't live in isolation. We set it up on your website (without hurting PageSpeed), and I also deliver the short versions for Reels, TikTok and LinkedIn. One shoot, several formats optimised for each channel.
A video doesn't end at the render. It ends when it lives on your website, your social channels and your campaigns. Production designed for distribution, not just for handover.
Video for businesses, personal brands and events.
Corporate video
The classic "company video", but made with judgement. For your website, sales presentations or internal events. Classic structure: problem, solution, team, call to action. Length 60-180 seconds depending on the goal.
Range: €600-2,500 depending on shoot and post-production.
Social media content
Reels, TikToks, vertical videos for Instagram and LinkedIn. Agile production, several pieces of content per shoot. Designed to feed your content calendar without having to film every week.
Range: €350-1,200 per shoot day (yields between 4 and 12 pieces).
Interviews and testimonials
A client tells their story on camera. A simple format, but very effective on B2B websites. Also interviews with founders, teams or industry experts. Proper lighting, clean sound and polished editing.
Range: €400-1,500 depending on the number of interviews and length.
Event coverage
Conferences, launches, trade fairs, corporate days. A highlights video + short clips for social media and a couple of photos of the event. What you need to feed your corporate comms after the event.
Range: €500-1,800 depending on length and number of deliverables.
Ad spots
For Meta Ads, YouTube Ads and Google Display campaigns. 15-30-60 second spots with scripts geared to conversion, not "creative awards". Made to convert, not to win Cannes.
Range: €800-3,500 depending on concept and production.
Personal brand video
Professionals who need a video presence: consultants, trainers, lawyers, doctors. An introduction video + a series of short content pieces. A sober, editorial look, not an over-the-top "videobook".
Range: €500-2,000 depending on the package.
These ranges are indicative and cover most projects. If yours falls outside them (a long wedding, a documentary, a complex music video), I'll tell you straight and, if I'm not the right fit, I refer you out to production companies in Mallorca I collaborate with.
The process. Four phases. No surprises.
Briefing and strategy
A 30-45 minute call where you tell me what you want to communicate, to whom, where the video will be published and what it needs to achieve. From that comes a creative script and a shooting plan with a fixed quote.
Pre-production
Locations, running order, contacting talent if we need it, coordinating collaborators (sound engineer, drone operator). If we're interviewing someone, a questionnaire is prepared so the person on camera feels at ease.
The shoot
One or several days depending on the project. Professional 4K kit, lighting, clean sound. My approach: efficient shooting, shots planned for the edit, no artificially stretched days.
Post-production and delivery
Editing, colour, sound, music (properly licensed), graphics. I send you a first cut for feedback, we do up to two rounds of changes included, and I deliver in the formats you need: web, social, vertical, horizontal, different lengths.
Post-production with judgement: editing, colour, sound and mix. The technical decisions that separate a professional video from an amateur edit.
Your video, integrated into your digital system.
Most production companies hand over the video and that's that. I go one step further: that video has to live well within your website, your social channels and your strategy.
Optimised website
I set the video up on your website so it doesn't hurt PageSpeed. Hosting on Vimeo or YouTube, lazy loading, an optimised thumbnail, VideoObject schema markup for SEO.
Versions for every channel
From a single shoot I produce several formats: vertical for Reels/TikTok, square for the Instagram feed, horizontal for web and YouTube. Burned-in subtitles for social viewing without sound.
SEO on YouTube
If you upload the video to YouTube, I set it up properly: optimised title, keyword-rich description, chapters, an eye-catching thumbnail, cards, end screen. So the video works for SEO too.
When it makes sense to hire me.
It makes sense if
- You need professional video but don't have a big production company budget.
- You want the video to fit into a marketing or web strategy, not be a stray deliverable.
- You want direct contact, without going through a sales department or an assigned junior.
- You care that the video meets a measurable goal, not just that it looks pretty.
- Your project is corporate video, social content, interviews or SME ad spots.
It doesn't make sense if
- You need a crew of 10+ people (a full production company with director, focus puller, etc.).
- Your project is a feature film, a long documentary or large-scale advertising film.
- Winning creative awards is the project's main goal.
- Your wedding or private event is the focus (not my thing, I refer you out).
Hi, I'm Rubén Romay.
I started in video production more than a decade ago. A degree in Audiovisual Communication from URJC, years of camera work, editing and directing. Then I moved into digital marketing and SEO. But I never fully left video behind.
That's why when I produce a video I don't just think "which shot looks best". I think "what does this video need to achieve, where will it be seen, what does the viewer need to feel in the first three seconds before they scroll away". That marketing mindset applied to video is what sets my work apart from a bigger production company.
I work alone, with collaborators when needed. That means sensible budgets and direct contact. If we're a good fit, you'll see it on the first call.
What people ask me before hiring.
How much does a corporate video cost in Mallorca?
The price of a corporate video in Mallorca ranges from €350 to €3,000 depending on scope. As a reference: a simple SME corporate video sits between €600 and €1,500, while a more polished video with several locations and advanced post-production runs between €1,500 and €2,500. After the first call I send you a fixed quote, no surprises.
How long does a video take to be ready?
For a standard corporate video: between 2 and 4 weeks from briefing to final delivery. For social media content (several short videos), it can be 1-2 weeks. Ad spots or projects with elaborate scripts can take 4-6 weeks. We define it before starting.
Do you have your own professional kit?
Yes. Professional 4K camera, lenses, lighting, mics and monitors. For projects that need more hands (complex live sound, multi-camera, certified drone), I work with trusted collaborators in Mallorca. You won't notice the difference: you still deal only with me.
Do I write the script or do you?
I do. The narrative structure and script are included in the project, because without a good script the video doesn't work. You bring the business knowledge, I organise it and write it so it communicates clearly and persuasively.
Do you do weddings or private events?
It's not my main focus. If it's a corporate or business event (a launch, a corporate day, a conference), yes. If it's a wedding or a private family event, I refer you out to specialised videographers in Mallorca I collaborate with.
Do you include music and usage rights?
Yes. I work with music libraries with commercial licences (Artlist, Epidemic Sound). The video is delivered with all rights in order so you can use it on social media, your website and in advertising without issues. If you want original composed music, that's an option too (at extra cost).
How many revision rounds do you include?
Two rounds of changes included in the quote. The first round usually comes after the first cut (overall structure, big changes), the second is fine-tuning (timing, transitions, colour). If you need more, they're billed by the hour.
Do you work with clients outside Mallorca?
Yes, I travel to shoot if the project justifies it. Although I live in Palma, I've filmed in other parts of Spain. Travel costs are included in the initial quote, no surprises later.
Can I use the video on social media without legal issues?
Yes. All my videos are delivered with commercial rights, licensed music and signed image release forms from the people who appear. I can send you a dossier with the documentation if you need it (some sectors like healthcare or education ask for it).
Shall we talk about your video project?
Tell me what you have in mind and what you need the video for. The first call is a diagnostic, no obligation. If we're a good fit, I'll send you a proposal. If not, I'll point you in the right direction.