Strategy, execution and judgment.
In that order.
I'm Rubén Romay. Digital Marketing Consultant in Mallorca. I help companies and professionals grow in digital with order and judgment: SEO, web, audiovisual and campaigns. I coordinate a team to fit each project. We talk directly.
The problem isn't a shortage of professionals. It's a shortage of professionals with a strategic head and hands that know how to execute what the head decides.
Five services. One shared judgment.
Each one works on its own. Their real value shows when they're combined.
SEO Consulting
Organic ranking, technical audit, content and local SEO.
→Marketing Consulting
Strategy, plan, KPIs and team leadership. A head, not just hands.
→Web Design
Custom WordPress + Elementor. Built to sell, not to decorate.
→Audiovisual Production
Corporate video, social content and ads with a marketing head.
→SEM & online advertising
Google Ads and Meta Ads. Monthly fee, no lock-in, clear reporting.
→Four problems I see every week.
Your marketing runs loose
SEO with one agency, web with another, ads with another. No one talks to each other. The budget gets diluted and so do the results. You need someone to coordinate and measure.
You pay for something you don't understand
They send you PDFs with vanity metrics every month. Impressions, reach, "engagement". But you don't know whether what you're doing makes money. Whoever manages it lacks judgment.
Your website underperforms
It's pretty but it doesn't convert. Slow. It doesn't show up on Google. You depend on the agency for every change. Every passing minute is lost traffic and money.
You have no one to consult
You're a freelancer or small business and can't afford an in-house Marketing Director. But you need someone with judgment to help you decide, not just execute.
Hi, I'm Rubén Romay.
My path was audiovisual first, marketing next, SEO last. Over 10 years in Mallorcan agencies, seeing how things work from the inside: the ones that work and the ones rushed out the door.
I coordinate a team based on what each project needs, with judgment, and I say no to more projects than I take on. I don't sell packages. I don't use templates. Every project I take on, I treat as my own.
If we're a fit, you'll see it in the first 15 minutes of conversation.
More about meAudiovisual → Marketing → SEO.
That exact sequence is what lets me offer a complete perspective today. Each stage gave me something the next one couldn't have.
Audiovisual
Degree in Audiovisual Communication from URJC. Years of camera, editing and directing. I learned to tell stories, to care for the shot, to direct talent. My visual and narrative sensibility comes from here.
Digital marketing
A move to Mallorcan agencies as Marketing Manager. Strategy, plans, KPIs, team leadership. I learned that without strategy behind it, all the craft falls short. The head orders what the hands execute.
SEO and technical rigor
Master's in Digital Marketing and SEO. Here I learned what you don't see: schema, speed, architecture, data. The technical layer that separates a professional project from a pretty one. The missing piece.
Four principles. No exceptions.
01. Strategy first
Before doing anything, we talk. What for, who for, what the other side expects. If that conversation doesn't happen, it doesn't matter how good the execution is.
02. Always direct contact
You deal with me from start to finish. No sales department. No junior you get handed off to. That means I reply more slowly than an agency, but better.
03. Clear metrics, no smoke
I don't send you a PDF of vanity metrics. I give you the number that matters: what we've done, what worked, what didn't, and what we propose for the next month.
04. Honesty before the sale
If your project doesn't need what I offer, I'll tell you. If it fits a collaborator of mine, I'll refer you. My credibility depends on not selling what isn't needed.
Are we a fit?
Yes, if
- Your business is established and you need to grow in digital with order, not in a rush.
- You want someone with judgment, not an operator who just builds whatever you send.
- You care about understanding what's being done and why.
- You want direct contact, without going through an agency or middlemen.
- You value coherence between the pieces (web, SEO, campaigns, video).
No, if
- You're after cheap "express" services, urgent, with no strategy behind them.
- You want someone who executes without an opinion, without proposing improvements.
- Your project needs a large team of 10-20 people (better an agency — I'll refer you).
- You expect guaranteed results from the first week (no honest person promises that).
Shall we talk about your project?
You don't need to know exactly what you need. The first call is a diagnosis, no commitment. From there we leave with a clear plan and, if we're a fit, a proposed quote.