Digital Marketing Consultant in Mallorca for SMBs that need direction.
Marketing plan, channel prioritization, execution oversight and reporting with judgment. Over 10 years helping businesses invest better in marketing and stop spending on what doesn't perform.
I'm Rubén Romay. Marketing Manager and freelance consultant.
I've spent over 10 years in digital marketing in Mallorca. I've worked in agencies, on my own projects and in-house as Marketing Manager. That taught me what almost nobody tells you: the problem for most SMBs isn't executing more, it's deciding better.
As a digital marketing consultant in Mallorca, my job isn't to sell you a thousand tools or an endless list of services. It's to bring order to your marketing, define a plan that makes sense for your business, and make sure it's executed with judgment. Direct contact. No closed packages. No eternal contracts.
What does a digital marketing consultant do?
A digital marketing consultant doesn't execute a single piece of the marketing. They look at the whole business. They decide what needs to be done and in what order so the money you invest in marketing comes back accompanied by clients.
Unlike an agency (which executes) or a specialist (who masters one channel), the marketing consultant is the strategic head. They design the plan, prioritize channels according to your goals and budget, and make sure the execution (whoever does it) stays aligned with the strategy.
This is what separates marketing with direction from improvised marketing: the first invests, the second spends. My job is to make sure your business is always in the first category.
Five problems I hear every week in Mallorca.
I don't sell services. I solve specific problems for SMBs with disordered marketing, scattered budgets or no clear direction. If you recognize yourself in any of these, let's talk.
"I run ads but I don't see a clear return."
Active campaigns on Google Ads or Meta without knowing the real cost per client, without properly configured conversion tracking and with generic creatives. That's not management, that's burning money.
"My website gets visits but doesn't convert."
Traffic that comes in, looks around and leaves. Design that looks pretty but doesn't guide the user. Invisible CTAs, endless forms, an unclear value proposition. The website won't sell on its own.
"I have tools but I don't have a plan."
HubSpot, Mailchimp, active social profiles, a blog with scattered articles, calendars without direction. Lots of tools and little strategy behind them. The plan brings order. The rest is noise.
"My marketing team is overwhelmed."
One person doing everything: social, web, content, ads, events. No time to think, just putting out fires. They need external direction, not more tasks.
"I've tried everything and nothing quite works."
You've changed agencies several times, taken courses, invested in projects that never took off. What's missing is an overall vision that orders the efforts and points them at the business.
"I want to grow but I don't know where to start."
The business works, but the next revenue level needs a different strategy from the one that got you here. This is where the diagnosis and the tailored plan come in.
Without direction, everything is noise. My job is to hand you the compass: where to start, what to prioritize and what to drop so your marketing investment makes sense.
The four phases of my marketing consultancy.
A serious consultancy isn't one meeting and a PDF. It's an ordered process where every phase has a clear goal and a concrete deliverable. This is how I work:
360º diagnosis.
Complete analysis of your current situation: website, active channels, market, competitors, budget and internal team. Meetings with key people in your business to understand the real goals (not the PowerPoint ones).
Deliverable: Diagnosis report with strengths, weaknesses and concrete opportunities. A clear picture of the starting point.
Strategy and 6-12 month plan.
A realistic marketing plan: measurable goals, priority channels based on your business, budget distributed in phases, KPIs and calendar. No generic recipes. Built for your case.
Deliverable: Operational marketing plan with a quarterly roadmap, a KPI dashboard and a detailed budget.
Supervised implementation.
I execute the areas I master best and coordinate those that need external specialists. You choose the model: advisory only, mixed execution or full coordination of your external marketing. One head, several hands.
Deliverable: Actions executed and coordinated on plan, with a single point of contact: me.
Measurement and course correction.
Monthly reporting with the metrics that matter for your business. We review what worked, what didn't and what we adjust. Marketing management is steering the wheel every month, not writing a plan and forgetting it.
Deliverable: Monthly report with results, learnings and next steps.
Áreas que coordino
One strategic head, several specialist hands.
As a marketing consultant in Mallorca, I directly execute the areas I master best and coordinate the rest with trusted professionals. You always deal with me. I take care of the rest.
SEO and search rankings
Audits, technical SEO, content and local SEO in Mallorca.
Conversion-oriented web design
Websites that don't just look good — they turn visitors into clients.
SEM & online advertising
Google Ads and Meta Ads with serious tracking and continuous optimization.
Audiovisual Production
Video and photography for social, web and campaigns, integrated into the strategy.
For highly specialized fronts (complex development, heavy branding, large-scale video production), I work with trusted professionals. Strategy, coordination and follow-up always go through me.
What happens when marketing has a plan.
Three examples of the kind of transformation that happens when an SMB goes from improvised marketing to marketing with direction and judgment.
Volume of qualified leads
Strategic plan, acquisition funnel optimization, automated email marketing and coordinated LinkedIn campaigns. The team went from firefighting to working against clear goals.
Cost per acquired client
Campaign audit, budget reallocation across channels, checkout improvements and coordination with photographer/copywriter. Same budget, nearly double the direct bookings.
Online revenue in 6 months
Integral marketing plan focused on ecommerce: catalogue SEO, remarketing campaigns, loyalty email marketing and a partial website redesign. Sustained, predictable growth.
When to hire a marketing consultant.
Not every company needs a marketing consultant. But there are moments when an external consultant changes the course of the business. If you recognize yourself in any of these, let's talk.
- Your marketing investment grows but results don't scale at the same pace.
- Your marketing team is small and has no time to think strategically.
- You're launching a product, a new brand, or entering a new market.
- You've been through several agencies and none quite fit your business.
- You want to professionalize your marketing before hiring an in-house Marketing Director.
- You need an external eye with judgment to bring order to what's already working.
Before hiring a marketing consultant.
What does a digital marketing consultant in Mallorca do?
They design a company's online marketing strategy, prioritize channels according to goals and budget, oversee execution and measure results. They're the strategic head that brings order to the marketing and makes sure every euro invested comes back accompanied. In Mallorca I work in person with local SMBs and remotely with companies all over Spain.
What's the difference between a consultant and a marketing agency?
A consultant designs the strategy and oversees. An agency executes operational tasks (campaigns, social, content). In mid-sized companies they coexist well: the consultant defines the what and the why, the agency executes the how. In small SMBs, a consultant who also executes the priorities is usually more cost-effective than an agency with a fixed package.
How much does digital marketing consulting cost?
It depends on scope and duration. An initial diagnosis and strategic plan project can run between €800 and €2,000. A monthly consulting retainer, between €600 and €1,500/month depending on volume and areas coordinated. I work with tailored quotes after a free first meeting where we assess whether it fits your case.
How long until I see results?
It depends on the channel. Online advertising: days or weeks. SEO: 3-6 months. Email and social: weeks to months. But the strategic results (a more focused team, better decisions, better-invested budgets) show from the first quarter. And that's usually what impacts the business most in the medium term.
At what point should I hire a marketing consultant?
When marketing investment grows without results scaling at the same pace. When the team is overwhelmed and nobody has time to think. When you're launching something new and need strategy, not just execution. When you want to prepare your marketing to bring in an in-house Director later. And when you've tried several agencies without finding the fit.
Do you work with large companies or only SMBs?
My model fits especially well with SMBs between 5 and 50 employees that need strategic direction without building a full internal department. I also work with larger companies on one-off projects: launches, audits, training or support for their Marketing Director.
Do I have to leave my current agency to work with you?
No. In fact, it often coexists perfectly: I become the strategic direction and the agency keeps executing. I coordinate with them, make sure the plan is delivered and report to ownership. What matters is that strategy and operations stay aligned, not who executes each task.
How do you apply AI to digital marketing?
I use AI with judgment to accelerate competitor analysis, keyword research, editorial brief generation, funnel modelling and initial content production. What used to take days now takes hours. AI is muscle. Strategy and judgment remain human.
Do you only work in Mallorca?
I live in Palma. I work in person with Mallorca businesses when it helps, and remotely with clients across Spain. Marketing consulting happens mostly over video calls and shared tools, so location is rarely an issue.
Free initial diagnosis.
A first meeting over video call or in person in Palma. No commitment. I'll tell you whether your project fits me and where I'd start bringing order to your marketing.