Be found right when they search for you nearby
I optimise your Google Business Profile, your reviews and your local presence so you show up on the map and in the "near me" searches of Palma and the whole island. No lock-in, dealing directly with me.
Over 10 years of SEO · working from Palma for all of Mallorca · I answer to you with data
The problem isn't that you don't exist. It's that Google doesn't see you as the one next door.
Your business is up and running, but when someone in your area searches for what you offer, others show up on the map. And 80% of local searches with buying intent end in a visit or a call within 24 hours. If you're not in that map top 3, someone else takes the sale.
When you're properly optimised, the paths lead to you.
The customer in Palma or your town searches on their phone, looks at the map, reads two reviews and decides in seconds. If your profile is complete, your details match and you have recent reviews, you're the one who shows up and gets the call.
It's not magic or luck: it's having every piece of local SEO in place, consistently. That's what I work on with you.
This is how Google decides who shows on the map
The Local Pack — the three results with the map — is decided by three factors. None of them is secret; almost nobody works on all three.
Relevance
Google understanding exactly what you do: profile category, detailed services and a website that speaks your customer's language, not your trade's.
Distance
Where the searcher is. You can't control it, but you can be eligible in more towns with one page per service area.
Prominence
How much weight your business carries: reviews (volume, pace and replies), local mentions and links. It's what separates the three on the map from the rest.
Local visibility test: score yourself in 2 minutes
What I work on when I do local SEO
Local SEO isn't "set up the profile and done". It's a system: profile, reviews, consistent data and content designed for your area. This is what I touch.
Google Business Profile
Categories, services, description, opening hours, attributes, photos and posts. I complete it and keep it active, which is what Google rewards.
Reviews
A system to request them at a steady pace, templates for your customers and replies to every one. Recency and text weigh more than the total count.
NAP and citations
Identical name, address and phone across your website, profile and local Balearic directories. Consistency = trust for Google.
Local content
Pages and copy that talk about your real area (Palma, Calvià, Inca, Manacor…) and what your customer actually searches for, not filler.
On-page + technical SEO
LocalBusiness schema, embedded map, speed and mobile. So your website backs the profile up instead of holding it back.
Measurement
Map positions, calls, "directions" clicks and forms. Clear reports so you know what's working and what isn't.
I work on my own Google profile exactly as I do on yours. I do for your business exactly what I do for mine, and you can check that by looking me up.— Rubén Romay, SEO consultant in Mallorca
Open the door to customers in your area.
Every "near me" search you win is an open door: someone who didn't know you shows up at your premises or calls. Local SEO turns your neighbour's phone into your best salesperson.
And the best part: once the foundation is built, it keeps working for you month after month, without paying for every click.
How I do it, step by step
No smoke. I explain what I do at each phase and why, and you see the progress with data.
Local diagnosis
I review your profile, your reviews, your NAP and your competition on the map. I spot what you're missing to get into the top 3.
Solid foundation
I leave the profile spotless, tidy your data everywhere and set up the schema and the map on your website.
Reviews and content
I get the review system going and create the local content that ranks you for your area.
Measure and grow
I track positions, calls and visits, and adjust month by month. What works gets reinforced.
Who it makes sense for (and who it doesn't)
It's a fit if…
- You have a business with premises or a service area in Mallorca
- Your customers look for you on Google and on their phones
- You want more calls and visits, not just "being there"
- You value someone direct who explains things and answers to you
It's not a fit if…
- You only sell online to all of Spain with no local component
- You expect magic results in a week
- You want to buy fake reviews (that can cost you your profile)
- You'd rather have an agency with interns and a 12-month lock-in
The initial optimisation of profile + NAP + schema starts there. The monthly support (reviews, content and tracking) is tailored to your business and your area. No lock-in: if it doesn't add value, you leave.
Ask me for a quoteWhat people ask me about local SEO
How soon will I show up on the map?
An optimised profile starts moving within weeks, but getting into and consolidating in the local pack's top 3 usually takes 2 to 4 months, depending on your competition and your area. I tell you straight from the start based on what I see in the diagnosis.
Do I need a physical address?
Not necessarily. If you serve customers at your premises, showing the address helps a lot. If you work at customers' homes or by area, it's set up as a service-area business. The important thing is doing it properly: hiding the address badly gets penalised.
Do you manage the reviews or do I?
I build the system and give you the tools (short link, templates, QR) to ask for them easily, and I reply or help you reply to all of them. Reviews come from your real customers; we never buy or invent them, that's risking your profile.
Is local SEO useful if I already have "normal" SEO?
They complement each other. Local SEO brings you the customer in your area via the map and "near me"; general SEO ranks you for broader searches. If you like, I run it all coordinated through my SEO consultancy.
Do you cover all of Mallorca or just Palma?
The whole island. I work from Palma and manage businesses in Calvià, Marratxí, Inca, Manacor, the Llevant area and the rest of Mallorca. Local SEO adapts precisely to the area where you want to be found.
Shall we get you found in your area?
Tell me what business you have and where you want to appear. I'll tell you frankly what can be achieved and where to start.
Let's talk about your local SEO