WEB ANALYTICS IN MALLORCA
Web analytics in Mallorca for decisions based on reliable data
I turn GA4, Search Console, campaigns and website actions into a measurement system you can understand: what is happening, what matters and what we need to change.
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MEASURE LESS, UNDERSTAND MORE
Having GA4 installed does not mean having useful analytics
Many websites record visits, automatic events and duplicate conversions, yet cannot explain which channel generates valid opportunities or where users get stuck. Before creating dashboards, I review the measurement plan and data quality.
I define relevant actions for your business: submitted forms, calls, WhatsApp messages, bookings, purchases, downloads or steps in a process. I then connect acquisition, behaviour and outcomes so every report leads to a decision.
Measurement plan
I translate objectives into questions, indicators and events. I distinguish diagnostic metrics from conversions that represent a real opportunity.
Implementation and quality
I review GA4, Google Tag Manager, Search Console, consent, parameters and duplicates. I validate events in real situations.
Interpretation and action
I create reports focused on decisions: investment, content, pages, funnels and lead quality, with clear ownership and the next tests to run.
SCOPE OF WORK
What a web analytics consultancy includes
The work may be a one-off audit, an implementation or ongoing support, depending on the current state of your measurement.
GA4 audit
Properties, streams, events, conversions, unwanted referrals, internal traffic, filters, retention and consistency with your website.
Google Tag Manager
Reviewing or creating tags, triggers and variables with clear naming, testing and controlled publishing.
Search Console and SEO
Connecting queries, pages, countries and devices with behaviour and conversions, without confusing organic clicks with business results.
Campaigns and attribution
UTMs, auto-tagging, channels and imported conversions. I explain the limitations of attribution and privacy rather than promising an absolute truth.
Funnel and CRO
Analysis of landing pages, interactions, forms and completion. I identify drop-off points and questions for a phase of conversion rate optimisation.
A useful dashboard and report
Views containing the metrics you need, their definitions and reporting frequency. I avoid overloaded dashboards that nobody uses.
DATA-BASED DECISIONS
Analytics must stand up in a business meeting
I compare digital events with business reality: valid leads, sales, cancellations and your capacity to respond. If a campaign generates many forms but none are a good fit, celebrating conversions will not solve the problem. It is the same principle I apply in a digital marketing audit: measuring what sustains the business, rather than what makes the report look good.
I also review changes in consent, browsers and attribution models that affect interpretation. Digital data always has coverage limits and biases; good analytics makes them visible and supports decisions with sufficient confidence.
When campaigns are running, I coordinate measurement with Google Ads. For visibility decisions, I connect it with SEO consultancy.
METHOD
How I organise measurement
Business questions
We define which decisions analytics should support and which actions represent value.
Technical map
I inventory tools, accounts, tags, domains, forms and points where information can be lost or duplicated.
Implementation and testing
I configure events with consistent naming and validate triggers, parameters, consent and receipt of data.
Reporting and interpretation
I create views for acquisition, content and conversion, with comparisons that answer specific questions.
Improvement cycle
We review findings, prioritise actions and update the plan when the website, campaigns or objectives change.
INVESTMENT AND FIT
How much does setting up web analytics cost?
It depends on the number of domains, forms, tools, events, ecommerce features and integrations. A GA4 audit differs from implementing a complete plan with GTM, campaigns and dashboards.
I propose a layered scope: essential measurement, recommended improvements and future needs. This lets you first resolve the errors that prevent sound decisions.
FREQUENTLY ASKED QUESTIONS
Questions before getting started
Can you review an existing GA4 setup?
Yes. I check events, conversions, channels, referrals, filters and consistency with real actions before proposing changes.
Do you configure Google Tag Manager?
Yes. I organise tags, triggers and variables, test versions and document what each element measures.
Which conversions should I measure?
Those that represent real progress: a valid submission, call, booking, purchase or qualified step. The definition depends on your sales process.
Can you track WhatsApp and phone clicks?
Yes, as microconversions. They should be interpreted carefully because a click does not guarantee a conversation or sale.
Do you create Looker Studio dashboards?
I can create a dashboard when it helps decision-making. First I correct data quality; visualising errors does not turn them into information.
Does GA4 show every user?
Not always. Consent, blockers, devices and modelling affect coverage. I explain those limitations in the reports.
Does analytics improve SEO?
It helps prioritise pages, queries and user journeys, but does not improve rankings on its own. It must be connected to specific SEO actions.
Do you work with businesses outside Mallorca?
Yes. Consultancy can be delivered remotely; the local approach is adapted to your business's locations and processes.
DATA FOR DECISIONS
Let's organise your measurement before asking it for answers
Tell me which tools you use and what you cannot find out. I will review the system and propose the minimum reliable setup for better decisions.
Review my analytics