A selection of work.
Fifteen years in digital leave plenty of projects along the way. Here is an honest selection: audiovisual work I can still show, and marketing capabilities I demonstrate in a different way. I explain how and why.
An honest portfolio is complicated for a marketing consultant. Most of the good work you have done belongs to the companies and agencies you did it for. That is why you will find two parts here: a selection from my audiovisual years, with pieces I can still show, and marketing capabilities demonstrated without naming any recent clients.
Audiovisual work 2014–2020.
A selection from my audiovisual years: pieces created between university and the early years of my professional career. Some were freelance commissions; others were produced within companies and collaborative projects. The creative side that is still with me today.
Social media highlights
Short videos for Instagram, TikTok and Reels. Vertical format, a fast pace and a hook in the first three seconds. Agile production to keep the editorial calendar supplied.
Music video highlights
Work for local bands and musical projects. Direction, planning, filming and post-production. One of the first ways the camera began telling stories for me.
Corporate video highlights
Videos introducing companies, teams, premises and services. A classic structure with a considered narrative: problem, solution, team, call to action.
Promotional video highlights
Adverts and promotional videos for products, events and campaigns. A focus on visual impact and a clear message in just a few seconds. Designed for conversion, not creative awards.
What I demonstrate without naming clients.
My marketing, web and SEO work from recent years belongs to the agencies and companies I did it for. I cannot show dashboards or list logos. But I can describe the kinds of projects in which I have real experience.
Digital strategy from start to finish
I have led complete digital strategies for client portfolios across very different sectors: hospitality, professional services, e-commerce, physical products and live events. Diagnosis, planning, KPIs, execution and measurement.
Technical and content SEO
Technical audits, on-page optimisation, information architecture, schema markup, Core Web Vitals and content designed for SEO without losing editorial quality. Local SEO in Mallorca and projects across Spain.
Paid campaigns on Google Ads and Meta Ads
Account setup, campaign structure, ad copy, budget management, ongoing optimisation and reporting. Campaigns focused on measurable ROI, not vanity metrics.
WordPress web design and development
Corporate websites, personal brands and e-commerce with WordPress + Elementor. SEO optimisation from day zero, speed and accessibility. WooCommerce for shops with up to 200 products.
AI and automation applied to marketing
Complex workflows with Make and n8n, LLM agents for specific tasks, assisted content generation with editorial judgement, and automated reporting. The newest part of my work and the one that currently sets it apart most.
Marketing for live events
Campaigns built around physical events: visibility well in advance, community during the event, and returns and reuse afterwards. A different rhythm from ongoing marketing, with urgency and precision.
Sectors I have worked in.
I cannot name companies, but I can share the sectors in which I have substantial digital marketing experience. If your business fits one of them, there is already ground covered.
Your sector is not on the list? That does not rule it out: the method I use adapts to any digital business. The list only covers sectors in which I have a demonstrable track record.
This page will grow.
As I complete freelance projects, this page will gain specific case studies: websites launched, campaigns with results and search rankings achieved. When a client authorises me to share their case, you will find it here.
If you would like to be one of the first published case studies, we can discuss special terms for your first project. Transparency has its rewards.
Shall we talk about your project?
If what you have seen feels right, the next step is a 30-minute diagnostic call. No commitment. We will leave with a clear plan and, if we are a good fit, a quote.