SEO Consultant in Mallorca for businesses that want to grow on Google.
SEO audits, organic search rankings and local SEO. Over 10 years running digital marketing and SEO projects in Mallorca.
Hi, I'm Rubén Romay.
I've spent over 10 years in digital marketing in Mallorca, managing SEO and search ranking projects for businesses across very different sectors. Technical audits, local SEO, content strategy and organic rankings. I've seen what works and what doesn't — in real businesses.
When we work together, you deal with me directly. We plan together, I execute, and we report every month with real data. No middlemen, no closed packages.
What does an SEO consultant do?
An SEO consultant is the person who makes sure your website shows up on Google when someone searches for what you sell. Not a programmer, not a copywriter, not an ads expert. It's someone who looks at your business and your market, defines a ranking strategy and executes or oversees it.
My work as an SEO consultant in Mallorca consists of:
- Analyzing your website, your competitors and your real keywords.
- Detecting technical errors that stop Google from indexing your site properly.
- Optimizing content, headings and architecture so you rank.
- Building authority through links, content and local SEO in Mallorca.
- Measuring results with Google Analytics and Search Console, adjusting the strategy every month.
If your website is over a year old and gets no organic traffic, it probably needs an SEO review. Like a car, websites accumulate faults over time: broken links, outdated content, speed issues, cannibalization between pages. An SEO audit detects all of this and prioritizes what to fix first. When there are broader online-presence problems, I integrate SEO with optimized web design and, when immediate traffic matters, with Google Ads campaigns.
Before optimizing anything: measure. Data is the starting point — which keywords bring you traffic, where your architecture falls short, and which opportunities go unnoticed.
My SEO services in Mallorca.
Professional search rankings with an integral approach. I cover every area a website needs to rank and convert.
Technical SEO audit
Complete diagnosis: indexability, speed, technical errors, cannibalization, architecture. A roadmap prioritized by impact.
On-Page SEO
Optimization of titles, meta descriptions, headings, content and internal linking so every page ranks for its target keyword.
Off-Page SEO & Link Building
Authority building through quality links, brand mentions and presence in directories relevant to your sector.
Local SEO in Mallorca
Optimization of Google Business Profile, local listings, reviews and citations. So you show up when someone searches for your service nearby.
Content strategy
Keyword research, content mapping by search intent, editorial briefs and supervision. SEO that sells, not filler SEO.
WPO & site speed
Technical performance optimization: load speed, Core Web Vitals, image weight and clean code. Google rewards fast websites.
AI-powered SEO
I use AI to scale competitor analysis, keyword research and content production without losing quality. AI accelerates, judgment decides.
In-company SEO training
Training sessions for your marketing, content or development team. So they understand SEO and work aligned with the strategy.
SEO isn't writing more, it's writing what matters. A solid content strategy turns traffic into clients, not into visits that bounce.
Specialized SEO for your sector.
Every sector has its own keywords, search intent and competition. That's why I've developed specific SEO services for the sectors I work with most in Mallorca:
- SEO for lawyers — client acquisition for law firms.
- SEO for restaurants — direct bookings without depending on platforms.
- SEO for hotels — direct sales versus OTAs.
- SEO for small businesses — organic rankings for small and medium companies.
- SEO for real estate — qualified traffic for real estate agencies.
- SEO for dentists — patient acquisition for dental clinics.
My way of doing SEO.
Think before producing.
A free first meeting to understand your business, your goals and your real competition. Without this, everything that follows is a template.
Audit with data.
Technical, content and competitor analysis. You get a roadmap prioritized by impact and difficulty.
Execution with judgment.
I implement or coordinate the actions. You choose whether you do it following my guidelines or I execute it directly.
Continuous measurement.
Monthly reporting with metrics that matter: rankings, qualified organic traffic and conversions. No vanity metrics.
SEO is only worth it if it converts. Rankings, qualified traffic and measurable return. The rest are vanity metrics that don't pay invoices.
Projects that have worked.
Examples of the kind of results I've achieved with clients across sectors in Mallorca and beyond.
Organic traffic
Increase in monthly organic visits after a full technical audit, on-page optimization and a 6-month content plan.
Target rankings
Top 3 Google rankings for 12 transactional keywords of the main catalogue through technical SEO and link building.
Qualified leads
Tripled the volume of qualified contacts from Google after local SEO optimization, Google Business profiles and content strategy.
A tailored quote for your project.
Every project has a different scope. That's why I prefer to analyze your case in a free first meeting and propose a plan adjusted to your goals and budget. No closed packages, no surprises.
Before hiring an SEO consultant.
What does an SEO consultant in Mallorca do?
An SEO consultant makes sure your website shows up on Google when someone searches for what you sell. They analyze your site, define a ranking strategy based on real keywords, optimize content and architecture, build authority through links and measure results month by month. In Mallorca, they also work on local SEO so you appear when someone searches for your service in your area.
How much does an SEO consultant in Mallorca cost?
It depends on the scope of the project. A one-off SEO audit runs around €400-700. A monthly retainer, between €350-700/month depending on volume. I work with tailored quotes after analyzing your case in a free first meeting.
How long does SEO take to show results?
The first movements in rankings show from month 2-3. Consolidated results in traffic and conversions, between 6 and 9 months. Any consultant promising results sooner is lying to you.
What's the difference between On-Page and Off-Page SEO?
On-Page SEO is everything done inside your website: optimizing titles, content, headings, internal linking and user experience. Off-Page SEO is what happens outside: links from other websites to yours, brand mentions and authority. Both are necessary to rank sustainably.
What does an SEO audit include?
A complete SEO audit includes technical analysis (speed, indexability, errors), content analysis (quality, cannibalization, opportunities), keyword analysis (what your potential clients search for), competitor analysis and an action plan prioritized by impact and difficulty. I deliver it as a document plus a presentation meeting.
Do you work with businesses outside Mallorca?
Yes. I live in Palma and work in person with businesses in Mallorca, but also remotely with clients all over Spain. Most SEO work happens over video calls and shared tools.
How do you apply AI to SEO?
I use AI to automate competitor analysis, keyword research at scale, editorial brief generation and quality control. AI speeds up tasks you'd do by hand, but human judgment still decides what to do and why.
Do you guarantee Google rankings?
No. No serious professional guarantees rankings, because they depend on Google. What I do guarantee is rigorous work, full transparency and monthly reporting on what I do and why. If there's no measurable movement in 3 months, I explain why and we rethink.
Do I need SEO if I'm already running Google Ads?
Yes. Google Ads brings traffic while you pay. SEO brings sustained organic traffic without paying per click. They complement each other: Ads for quick results, SEO to build an asset that grows over time and reduces your dependence on advertising. If you want to see how I approach online advertising in Mallorca, take a look at that page.
Tell me about your case.
A first assessment over video call, free and with no commitment. I'll tell you whether your project fits me, what your website needs SEO-wise and where I'd start.