CRO AND CONVERSION OPTIMISATION IN MALLORCA
CRO in Mallorca to convert more of the traffic you already have
I analyse how people arrive at, understand and move through your website to prioritise changes that increase enquiries, bookings or sales without relying solely on attracting more visitors.
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FEWER OPINIONS, BETTER QUESTIONS
CRO is more than changing a button’s colour
Conversion optimisation starts with understanding the offer, the traffic source and the decision the user needs to make. A Google Ads landing page, an SEO page and a booking process have different contexts; they do not automatically share the same solution.
I combine analytics, heuristic review, behaviour and business context to identify friction. I then prioritise hypotheses by impact, evidence, cost and risk. The aim is to improve results measurably without breaking what already works.
Journey diagnosis
I review the source, landing page, proposition, navigation, forms and sales follow-up. Conversion does not end when a form is submitted.
Research and evidence
I cross-reference GA4, Search Console, campaigns, behaviour maps and business conversations to formulate specific hypotheses.
Prioritisation and testing
I order quick changes, redesigns and experiments. I define what we expect to observe and what decision we will make based on the result.
SCOPE OF WORK
What CRO consultancy includes
The scope depends on data volume and quality. For low-traffic websites, research and evidence-based improvements take priority; with sufficient volume, experiments can be designed.
Funnel audit
Analysis from the traffic source to conversion, including devices, pages, steps, errors and opportunity quality.
Value proposition
Review of headlines, differentiation, proof, objections, price, process and calls to action. The message must address intent.
Mobile UX and forms
Hierarchy, readability, navigation, fields, validation, trust and contact on mobile. Friction is removed without hiding necessary information.
Measurement and data quality
Validation of events and conversions with web analytics. Without a reliable foundation, a change cannot be attributed.
Prioritised backlog
A list of hypotheses with evidence, expected impact, effort, risk and a recommendation to implement or test.
Design and follow-up
Wireframes or content changes within scope, technical coordination and analysis of results after publication.
DATA-INFORMED DECISIONS
More conversions do not always mean better customers
A page can increase form submissions by oversimplifying its promise and attracting unsuitable enquiries. That is why the final metric should include quality, response rate, sales and operational capacity when that data is available.
I also distinguish acquisition problems from conversion problems. If traffic comes from irrelevant searches, no redesign can compensate for incorrect targeting. For campaigns, I coordinate CRO with Google Ads; for organic traffic, with the intent of each SEO page.
For Mallorca businesses, I review local context, seasonality, location and user expectations. Clarity about where and how you provide your service can matter more than adding another visual element.
METHOD
How the CRO process works
Goal and baseline
We define the main conversion, quality metrics and comparable periods.
Gathering evidence
I review quantitative data, behaviour, messages, competitors and the sales team’s insights.
Hypotheses
I formulate the problem, proposed change, affected user and expected result. I avoid generic lists of best practices.
Implementation or experiment
I design and validate the change, then choose testing or controlled publication according to traffic, risk and technical capacity.
Analysis and the next cycle
We compare results, document learning and reorder the backlog. CRO is a process, not an audit left on the shelf.
INVESTMENT AND FIT
How much does a CRO project cost?
It depends on the number of journeys, analytics quality, traffic volume and level of implementation. A landing page audit is different from an ongoing programme of research and experimentation.
I propose an initial phase that delivers a diagnosis, measurement and actionable priorities. You can then implement with your team, with me or through a regular cycle.
FREQUENTLY ASKED QUESTIONS
Questions before we begin
What does CRO mean?
Conversion Rate Optimisation: a process for improving the proportion and quality of users who complete a relevant action through research, changes and learning.
Do I need a lot of traffic for CRO?
Not for research and improvements. Sufficient volume is needed for certain A/B tests. With little traffic, proportionate methods and decisions are used.
Which tools do you use?
GA4, Search Console, Tag Manager, campaign data and behaviour tools when they add value and meet the privacy configuration requirements.
Can you optimise a Google Ads landing page?
Yes. I review consistency with the search and ad, the proposition, proof, objections, speed, the form and conversion quality.
Do you include design or implementation?
It can include wireframes, copywriting and Elementor changes within scope. Complex technical requirements are quoted separately.
How long does it take to see an improvement?
It depends on traffic, the sales cycle and the scale of the change. I define an analysis window to avoid drawing conclusions from a few atypical days.
Do you guarantee a percentage increase?
No. Without sufficient data, promising a percentage would mean making it up. I do guarantee a traceable method and decisions linked to evidence.
Are CRO and UX the same?
They are related, but CRO starts with objectives and behavioural measurement; UX covers a broader experience. A good project integrates both perspectives.
CONVERSION WITH PURPOSE
Let’s make better use of the demand you have already generated
Tell me what traffic your website receives, what action you expect and where you suspect opportunities are being lost. I will review the journey and the best first step.
Review my conversion