SEO for dentists in Mallorca that fills your appointment book
I help your clinic appear on Google Maps and in searches by people who need a dentist today — an emergency, an implant, orthodontics — with reviews that inspire trust so they call you. This includes international patients living on the island.
When someone has toothache, they search for ‘dentist nearby’ and choose using the map and star ratings. If you are not near the top, they do not even see you.
The problem is not your clinic. It is that people cannot see you.
You do not appear on Google Maps
Most new patients come from the map and reviews. If you are not near the top locally, they choose the clinic next door that does appear.
Your reviews are not working for you
In healthcare, trust is everything. Without a review strategy, a clinic worse than yours but better rated takes patients from you every week.
You do not appear for treatments
‘Dental implant Palma’ or ‘invisible braces Mallorca’ are high-value searches. Without a page for each one, you do not capture them.
Foreign patients cannot find you
Half the island consists of residents searching for ‘dentist in Mallorca’ or ‘Zahnarzt Palma’. If your website is only in Spanish, those returning patients go to another clinic.
The specific work I do for your clinic.
The foundations that genuinely fill a dental clinic's appointment book in Mallorca.
Google profile and Maps
I thoroughly optimise your Google Business Profile (categories, photos, services, reviews) to get into the map pack. Most new appointments come from there.
Reviews and reputation
A strategy to obtain genuine reviews consistently and respond to them well. Going from 4.3 to 4.7 stars makes a direct difference to the appointment book.
Pages by treatment
One strong page for each treatment (implants, orthodontics/Invisalign, cosmetic dentistry, emergencies). Each is a search with its own intent.
E-E-A-T and dentist profiles
A profile for every dentist with their professional registration number, training and cases. Healthcare is YMYL: Google wants to see demonstrated authority, not just an attractive website.
International patients (EN/DE)
Proper English and German versions for foreign residents, who are returning patients with good average spend. ‘Dentist in Mallorca’ has plenty of demand and little strong competition.
A website with online appointments
A fast website with appointment booking to turn visits into patients, not just clicks. While respecting healthcare advertising regulations.
Someone seeking emergency care is different from someone considering a €1,500 implant. Every treatment has its own search, intent and dedicated page.
I build search visibility by treatment, which is how people search.
Every treatment has its searches, value and patients. I work on those with the greatest demand and margin.
Dental implantsOrthodontics / InvisalignCosmetic dentistryTeeth whiteningRoot canal treatmentPeriodonticsPaediatric dentistryDental emergencies
Emergencies and international patients: ‘Emergency dentist Palma’ or ‘emergency dentist Mallorca’ are searches with very high intent and little well-developed competition. They bring in new patients every week.
I do not measure visits: I measure new patients — calls, online appointments and people clicking ‘directions’. What actually fills the appointment book.
Four phases. No shortcuts or empty promises.
Strategy and treatments
We discuss your clinic: which treatments you want to book, for which patients and in which area. The plan comes from that, not a template.
Maps, reviews and website
I optimise your Google profile, launch the review strategy and refine your website with online appointments. The foundation that makes the quickest noticeable difference.
Treatments and international patients
Pages by treatment, content with E-E-A-T (dentist profiles) and, where appropriate, an English/German version for foreign patients.
Honest measurement
A monthly report covering what matters: calls, online appointments and new enquiries. Not impressions that do not fill dental chairs.
Why a consultant rather than another agency.
Direct contact
You speak to me, not a salesperson or an intern. I am the one who optimises your Maps presence and reports back to you.
I know Mallorca and its foreign patients
I know how locals search and how German or British residents search, and I prepare your clinic to attract both.
I respect healthcare regulations
Healthcare advertising has limits. I work on SEO and content within those rules, without promises that could compromise your clinic.
No minimum contract
Month by month. You stay because you see patients coming in, not because a contract ties you in.
A fixed monthly fee. No minimum contract.
We define it after a free initial diagnostic call, based on your starting point and the treatments you want to book.
Maps + reviews
Google profile optimisation, a review strategy and local SEO for your area. Ideal for starting to fill your appointment book with nearby patients.
Treatments + international patients
Everything above plus pages by treatment, content with E-E-A-T and a multilingual version for foreign patients. For clinics that want to dominate their area.
No minimum contract. We work month by month, and the first diagnostic call is free. One-off work (website, clinic photos, audit) is quoted separately.
When it makes sense to work together.
It makes sense if
- You want to fill your appointment book with patients who find you on Google, not just through word of mouth.
- You offer high-value treatments (implants, orthodontics, cosmetic dentistry) and want to attract those patients.
- You are interested in international patients living on the island.
- You value direct contact and understanding what is being done and why.
It does not make sense if
- You want a full appointment book tomorrow (local SEO delivers results over weeks or months).
- You do not want to look after reviews or the patient experience.
- You want the cheapest option without a strategy behind it.
- You expect a guaranteed number-one ranking: nobody honest promises that.
Hello, I am Rubén Romay.
I have spent more than 10 years working in marketing and SEO in Mallorca, and my background is audiovisual. That is a good fit for a dental clinic: I optimise your Google profile and website, work on your reviews and can produce clinic photos and video that build trust. Everything coordinated, with a considered approach and respect for healthcare regulations. I do it myself from start to finish, without an agency in between and without promising number one in a month, because that does not exist.
What people ask me before hiring me.
Does SEO really work for a dental clinic?
Yes, especially well, because dental searches are local and have clear intent: someone searching for ‘dentist nearby’ or ‘dental implant Palma’ wants to book an appointment. If you appear on the map and for your treatments, patients come in without paying for every click.
How long does it take for my clinic to rank on Google Maps?
An optimised profile starts moving within a few weeks; solid local SEO usually takes between 2 and 5 months, depending on competition. Anyone promising number one within a week is selling empty promises.
How do you work on reviews?
With a strategy to obtain genuine patient reviews consistently and respond to them well (including negative ones). In healthcare, ratings determine appointments as much as rankings.
Do you target treatments such as implants or orthodontics?
Yes, that is the foundation. I create a page for every high-value treatment, because ‘dental implant Palma’ and ‘invisible braces Mallorca’ are different searches with different patients.
Can you attract international patients (English/German)?
Yes, and in Mallorca it is a major opportunity. I prepare proper English and German versions for foreign residents searching for ‘dentist in Mallorca’ or ‘Zahnarzt Palma’.
How much does it cost, and is there a minimum contract?
From €400/month for the local plan and from €800/month for the complete plan, with no minimum contract: we work month by month. We agree the details after the first diagnostic call, which is free.
Shall we fill your appointment book?
The first call is diagnostic, with no commitment. We leave with a clear plan — what to address first and which treatments to target — and, if we are a good fit, a proposal.
SEO tailored to your industry
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