SEM campaigns in Mallorca: Google Ads and Meta Ads that make every euro count
Professional management of Google Ads and Meta Ads (Facebook and Instagram) in Mallorca. No endless contracts, no hours lost to big agencies. Clear strategy, constant optimisation and reports you can actually understand.
SEM isn't magic. It's maths applied to a good landing page and a good ad. If any of the three legs fails, the money goes down the drain.
It's not Google Ads. It's the strategy behind it.
You pay for clicks that don't convert
Your campaign gets clicks, but those clicks don't turn into sales or leads. It's usually down to poorly chosen keywords, generic ads or a landing page that doesn't match what the ad promises.
You don't know what's happening with your money
The agency sends you a monthly PDF full of vanity metrics (impressions, reach, clicks) but never answers the only question that matters: is this profitable or not?
You're tied in by a lock-in contract
You signed a 6 or 12-month contract knowing the campaign isn't working. You can't leave without paying a penalty. Meanwhile, you keep burning budget.
The ad and the landing page do their own thing
The ad says one thing and the landing page says another. Whoever runs the campaign doesn't touch the website. The result: users arrive, see something different from what was promised, and leave.
Google Ads and Meta Ads. The two where the money is.
I don't promise to manage TikTok, LinkedIn, Pinterest, X, programmatic and display if I haven't mastered them. Focus on what I know well and what performs for most Mallorcan SMEs.
Google Ads
To capture people already searching for what you offer. Search, Performance Max, Shopping (e-commerce) and Display for remarketing. Clean conversion setup, negative keywords, value-based optimisation.
Meta Ads (Facebook + Instagram)
To reach people who don't know you yet but could buy from you. Interest targeting, lookalike audiences, retargeting of website visitors. Pixel and Conversions API set up properly (which almost nobody does).
If you need LinkedIn Ads, TikTok Ads or other platforms I haven't mastered, I'll tell you straight and, if it fits, I refer you out to specialists I collaborate with.
Four phases. No shortcuts. No "secret strategy".
Free initial audit
If you already have campaigns running, I review them in depth: campaign structure, keywords, ads, conversions, pixel quality, budget. You get a clear report on what's wrong and what can be improved. If you have nothing yet, I build the strategy proposal from scratch.
Deliverable: written audit + improvement plan proposal or initial strategy.
Technical setup and configuration
Account setup (or clean-up if accounts already exist), conversion tracking properly implemented (not just button clicks, real values), Google Analytics 4, Meta pixel + Conversions API, integration with your CRM if you have one.
Deliverable: accounts ready, conversions working, dashboards configured.
Campaign launch
Clean structure, ads written with judgement (message + value proposition + clear CTA), Meta creatives produced or adapted. We start with prudent budgets to validate before scaling.
Deliverable: live campaigns + a briefing on what to expect in the first week.
Ongoing optimisation and reporting
Constant review (not "once a month"), pausing keywords and ads that don't perform, scaling the ones that do, adjusting bids, A/B testing creatives. A monthly report with what matters: how much we invested, how much we generated and what we changed.
Deliverable: clear monthly report + a 30-minute review meeting every month.
Ad, landing page and video. All under one set of criteria.
Most agencies in Mallorca manage your campaign, but the landing page is built by another company, the video creative by yet another, and nobody talks to anybody. With me, everything is coordinated.
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I optimise your landing page
If the landing page converts poorly, I tell you and propose specific changes. Since I know how to build websites, I don't just complain: if it fits, I adjust the site so your ad spend performs.
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I produce creatives
Need video for Meta Ads or YouTube Ads? I come from video production. I can produce them myself. One supplier, one briefing, consistent messaging across ad and landing page.
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SEO + SEM work together
SEM data (which keywords convert, which ads work) is gold for your SEO strategy. Since I manage both, that information gets reused. Most agencies don't do this.
Flat monthly fee. No lock-in. No surprises.
I charge for management, not a percentage of ad spend. That means I recommend what's best for you, not what benefits me most. If we lower the spend, my fee stays the same.
One platform
A single platform (Google Ads or Meta Ads), one or two live campaigns, ad budget up to €1,500/month. Ideal for a local SME starting out with advertising or promoting a specific service.
Google + Meta
Google Ads + Meta Ads together, several campaigns, ad budget up to €5,000/month. Advanced optimisation, full reporting, constant A/B testing of creatives.
Important: these fees cover management ONLY. The ad spend (what you pay Google or Meta) goes on your own card and stays under your control at all times. If your ad spend is over €5,000/month, we move to a custom quote.
No lock-in. If you're not happy after 3 months, you cancel and that's it. I work to keep you through results, not contracts.
When it makes sense to hire me.
It makes sense if
- Your ad spend is between €500 and €5,000/month (the range where I add most value).
- You're tired of big agencies that explain nothing and just send you PDFs.
- You want direct contact with the person working on your account, without going through salespeople or juniors.
- You want your SEM coordinated with your website, your SEO and your overall strategy.
- You're after measurable results, not "reach" and "impressions".
It doesn't make sense if
- Your ad budget is under €200/month (managing it costs more than the spend itself).
- You want to spend over €10,000/month (you need a bigger team, I refer you out).
- You're looking for a 100% LinkedIn Ads, TikTok Ads or programmatic specialist.
- You expect guaranteed results from day one (nobody in SEM can honestly promise that).
Hi, I'm Rubén Romay.
I've spent more than 10 years working in marketing agencies in Mallorca. I've seen hundreds of campaigns work, and just as many burn money through botched setups or strategies that made no sense.
My path was video production first, marketing next, SEO last. For SEM that combination is a killer: I can produce your ad video, build your landing page and then manage the campaign that drives traffic to both. All coordinated, same criteria, same briefing.
I work with judgement, and I say no to more accounts than I take on. If your account gets in, you know I manage it myself, not an intern.
What people ask me before hiring.
How much does Google Ads management cost in Mallorca?
The price of Google Ads management depends on scope. As a reference: professional monthly management fees in Mallorca range from €250 to €600/month depending on complexity. In my case: starter plan from €250/month (one platform) and integrated plan from €500/month (Google Ads + Meta). This does NOT include ad spend, which is separate and paid by you directly to Google or Meta.
What's the minimum recommended spend for Google Ads?
Below €200-300/month in ad spend, campaigns don't get enough data to optimise and deliver consistent results. My honest recommendation: if your total budget (management + spend) is under €500/month, put that money into SEO or your product instead. I tell you upfront so neither of us wastes time.
How long does Google Ads take to start working?
Campaigns get traffic from day 1, but they need 2-4 weeks to optimise and start performing well. In the first few weeks I make plenty of adjustments (negative keywords, pausing what doesn't convert, scaling what does). Expecting optimal results in the first week is unrealistic.
Do I have to sign a lock-in contract?
No. I work without lock-in contracts. If you're not happy after 3 months, you cancel and that's it. I only ask for one month's notice to wind campaigns down properly and hand over a clean account for whoever comes next.
What does monthly management include?
Initial setup (if needed), constant campaign optimisation, bid adjustments, negative keywords, ad A/B testing, creative copywriting, conversion monitoring, technical tweaks (pixel, GA4) and a clear monthly report with a 30-minute meeting.
Is the Google Ads or Meta account mine?
100% yours. I never create accounts in my name. You set up the account, give me manager access and, if we stop working together, you keep all the historical data. It's the only honest way to do it.
Can you also work on the ad's landing page?
Yes, and it's one of my differentiators. If your current landing page converts poorly, I can propose specific changes or, if it fits, rebuild it myself. A good campaign with a bad landing page is money wasted.
Do you also produce the creatives for Meta Ads?
Yes, I come from video production. I can produce the video or images for your Facebook and Instagram ads. That means the ad message, the creative and the landing page are all coordinated, not doing their own thing.
What reports will I receive?
A clear monthly report with: spend, results (conversions, leads, sales), ROAS or cost per conversion, comparison with the previous month, what we changed and what we propose for the month ahead. A 30-minute meeting to answer questions. No impossible charts, no vanity metrics.
Do you work with clients outside Mallorca?
Yes. I live in Palma but manage campaigns for clients all over Spain. Meetings happen by video call anyway. If you're in Mallorca and prefer an occasional face-to-face meeting, that's an option too.
Shall we talk about your campaigns?
If you already have live campaigns, I'll do a free audit. If you're starting from scratch, I'll send you a strategic plan. No obligation. No lock-in. No sales pitch.