SEO for hotels in Mallorca that fills rooms without commissions
I rank your hotel to win direct bookings on your website — not on Booking — from the international guest searching in their own language. Less commission, more margin and a customer who is yours, not the OTA's.
Every booking that comes through Booking costs you up to 20%. If guests find you and book on your website, that margin is yours.
The problem isn't occupancy. It's who owns the booking.
You depend on OTAs
Booking, Expedia and Hotelbeds fill your rooms, yes, but they take between 15 and 25% of every booking. Your website should bring you direct bookings, and that margin stays in house.
They book on Booking even when they know you
Guests discover you on the OTA, search your name on Google… and because your website neither convinces nor converts, they go back to Booking. The billboard effect working against you.
International guests can't find you
Your customer searches for "boutique hotel Mallorca" or "Hotel Mallorca buchen" in their own language. If your website is Spanish-only, that direct booking goes to the OTA or to another hotel.
Your website doesn't convert
Slow, no clear booking engine, no rate parity and no reasons to book direct. Traffic arrives and leaves without booking.
What I work on, specifically, for your hotel.
The pillars that fill rooms through direct sales in the Mallorca market.
Direct bookings and your own engine
A fast website with a booking engine, rate parity and incentives to book direct. Every direct booking is margin the OTA doesn't take.
Multilingual SEO (EN/DE and more)
It's not just translating: it's understanding how travellers in each market search and building real versions in English, German and the languages of your source markets, with hreflang. International guests are the bulk of the business in Mallorca.
Metasearch and Google Hotel Ads
Presence on Google Hotel Ads and metasearch engines to capture guests already comparing, and steer them to your direct booking instead of the OTA.
Google Business Profile, reviews and local SEO
I optimise your Google Business Profile, the map and your review strategy. Local SEO is one of the biggest direct-booking drivers for a hotel, and your rating weighs as much as your price.
Content and experiences
Area guides, things to do nearby and content that captures guests in the inspiration phase (E-E-A-T) and brings them to your website before the OTA.
A fast website that converts
Speed, hotel photos and video (I come from audiovisual production) and an experience that makes people want to book direct.
Guests search by area and type: "hotel rural Tramuntana", "boutique Palma", "adults only Mallorca". Ranking for those searches means capturing the direct booking.
Every hotel has its own guest and its own search.
You don't need to be a big chain to compete: a well-ranked independent, boutique or rural hotel wins the direct booking from those who live off OTAs. I work on the combinations that bring the most direct bookings and the best rates on the island.
BoutiqueRural / AgritourismAdults onlyBeach / SeafrontCity hotel (Palma)FamilyLuxuryEvents and weddings
Seasonality: I build your visibility to fill up in high season with international guests, and to avoid emptying out in low season by capturing breaks, events and the domestic market. They are two different strategies.
I don't measure visits: I measure direct bookings —the ones that don't go through Booking or leave 20% along the way—. That's what genuinely improves your bottom line.
Four phases. No shortcuts, no smoke and mirrors.
Strategy and markets
We talk about your hotel: type, seasons, source markets and channel mix. From there comes the plan to grow direct sales.
Website, engine and multilingual
I fine-tune your website and booking engine, and build the versions in your markets' languages. The foundation of direct sales.
SEO, metasearch and content
I rank you by type and area, get you onto Google Hotel Ads and create the content that captures guests before the OTA does.
Honest measurement
A monthly report with what matters: direct bookings, direct revenue and OTA dependence. Not impressions.
Why a consultant and not yet another agency.
Direct contact
You talk to me, not to a salesperson. I'm the one who defines your direct-booking strategy and answers to you.
Genuinely international
I know how German, British and Nordic guests search and book, and I prepare your website to capture them in their language.
I come from audiovisual production
I produce your hotel's video and photos myself. A visual asset that sells the direct booking better than a thousand words.
No lock-in
Month to month. You stay because your direct sales grow, not because a contract ties you in.
A fixed monthly fee. No lock-in.
We define it after a free initial diagnostic call, based on your hotel, your markets and your starting point.
Website + SEO + bookings
Website and booking engine optimisation, SEO by type and area, and reviews. To start growing direct sales.
Multilingual + meta + content
Everything above plus multilingual versions, Google Hotel Ads, experience content and hotel video. To genuinely reduce OTA dependence.
No lock-in. We work month to month and the first diagnostic call is free. One-off projects (website, hotel video, audit) are quoted separately.
When it makes sense to work together.
It makes sense if
- You want to grow direct sales and depend less on Booking and its commissions.
- You host international guests and aren't yet capturing them properly in their language.
- You have a strong hotel proposition and want it discovered and booked direct.
- You value direct contact and understanding what's being done and why.
It doesn't make sense if
- You're looking to fill rooms by tomorrow (direct sales through SEO are built over months).
- You don't want to look after your website, rate parity or reviews.
- You're after the cheapest option with no strategy behind it.
- You expect a guaranteed number one: nobody honest promises that.
Hi, I'm Rubén Romay.
I've been doing marketing and SEO in Mallorca for over 10 years, and I come from audiovisual production. For a hotel that combination is ideal: I rank you by type and area, prepare your website and engine for multilingual direct sales, and produce the video and photos that win guests over. All coordinated, with judgement, and built to reduce your dependence on OTAs. I do it myself from start to finish, with no agency in between and without promising you number one in a month, because that doesn't exist.
What people ask me before hiring me.
Will SEO help me sell direct and stop depending on Booking?
Yes, that's exactly the goal. I rank your website so guests find you and book direct, with your own engine, rate parity and incentives. You don't drop the OTAs overnight, but you reduce your dependence and recover margin.
Do you capture international guests searching in English or German?
Yes, and in Mallorca they're the bulk of the business. I build real versions in English, German and the languages of your markets with hreflang, for searches like "boutique hotel Mallorca" or "Hotel Mallorca buchen".
Do you work with Google Hotel Ads and metasearch?
Yes. I get you onto Google Hotel Ads and metasearch engines to capture guests already comparing and steer them to your direct booking instead of the OTA.
How long does it take to see results?
The website, the engine and your Google Business Profile show results within weeks; solid rankings by type and area usually take 4 to 8 months. In hospitality, where every direct booking saves commission, the return pays off.
Do you produce the hotel's video and photos?
Yes, I come from audiovisual production. I produce hotel video and photography and optimise them for web, Google and social media. Strong visuals lift conversion to direct bookings.
How much does it cost, and is there a lock-in?
From 600 €/month for the direct plan and from 1,200 €/month for the international one, with no lock-in: we work month to month. It's confirmed after the free initial diagnostic call.
Shall we grow your direct sales?
The first call is a diagnostic, no strings attached. You leave with a clear plan — what to tackle first and for which market — and, if we're a good fit, a proposal.